MetroRio is about services on the go and efficiency with a light and happy twist.
A brand for the real Rio.
SERVICES
- Brand Strategy
- Logo Design & Visual Identity
- Brand Language
- Brand Book & Guidelines
- Architecture
METRO RIO
A brand that takes you everywhere. That it is in your life every day...it's a big responsibility. Now when this brand is the subway from the Most iconic city in the world, Rio de Janeiro, things get ...fun!
MetroRio is about services on the go and efficiency with a light and happy twist.
A brand for the real Rio.
SERVICES
MetroRio is about services on the go and efficiency with a light and happy twist.
A brand for the real Rio.
SERVICES
A new phase for the biggest brazilian fast food brand!
Habib's in Brazilians biggest fast food brands with more than 500 stores all over the country, 14.000 employees and a revenue of 2,6 billion.
Habib's is more than just food, they are the first restaurant chain in Brazil to create an experience for the poor and middle class back in the 90's. Before Habib's, families could not afford to eat out. Affordable prices in the long run turned Habib's reputation into a low-quality brand. Two decades later Habib's desire to make dining affordable to every Brazilian backfired. Ready to rebuild their reputation, on their 25th anniversary, we were the consultancy chosen to design Habib's a new future.
Affordable, high-quality dining for Brazil's largest population is back looking and tasting just like people deserve it.
We took what they do best and made them proud!
SERVICES:
Habib's is more than just food, they are the first restaurant chain in Brazil to create an experience for the poor and middle class back in the 90's. Before Habib's, families could not afford to eat out. Affordable prices in the long run turned Habib's reputation into a low-quality brand. Two decades later Habib's desire to make dining affordable to every Brazilian backfired. Ready to rebuild their reputation, on their 25th anniversary, we were the consultancy chosen to design Habib's a new future.
Affordable, high-quality dining for Brazil's largest population is back looking and tasting just like people deserve it.
We took what they do best and made them proud!
SERVICES:
- Brand Language
- Prototype & Pilot
- Retail Concept Design
- Merchandising Systems & Design
a+, a brand for a New Brazil.
How to adapt a "A" brand to a "B/C/D" consumer? Welcome to a project that deals with Brazil's new growing economy situation. The reality of a country with A,B,C,D and E socio-economic classes.
With 90 years of history, Fleury Group is one of the largest and most respected medical and health organizations in Brazil, reference to the medical community and public opinion for its excellence in customer service, innovation and technical quality.
a+ is Fleury's brand focused on low and middle class.
Strategically, how do you design a "B" brand from a "A" brand without damaging it's premium reputation, and, giving the "B" brand the value of the "A" brand without making it seem not affordable or too premium? This was our challenge. A typical case of Brazilian brand's transformation to a changing economy where brands must adapt to a powerful and very characteristic low and middle class. What a happy moment for Brazil and for us to be able to help create a more accessible country to a long forgotten socio-economic class.
a+ revolutionizes their segment by making quality services affordable and everyone's lives easier. The brand was designed inspired by consumers and their busy lives.
Every item was created to change the experience of a segment that is too functional and not inviting.
Fleury Group was so in love with this project that even the more conceptual experience items became reality.
This is a beautiful brand, inside and outside. I am very proud.
105 stores all over Brazil.
http://www.amaissaude.com.br
SERVICES:
With 90 years of history, Fleury Group is one of the largest and most respected medical and health organizations in Brazil, reference to the medical community and public opinion for its excellence in customer service, innovation and technical quality.
a+ is Fleury's brand focused on low and middle class.
Strategically, how do you design a "B" brand from a "A" brand without damaging it's premium reputation, and, giving the "B" brand the value of the "A" brand without making it seem not affordable or too premium? This was our challenge. A typical case of Brazilian brand's transformation to a changing economy where brands must adapt to a powerful and very characteristic low and middle class. What a happy moment for Brazil and for us to be able to help create a more accessible country to a long forgotten socio-economic class.
a+ revolutionizes their segment by making quality services affordable and everyone's lives easier. The brand was designed inspired by consumers and their busy lives.
Every item was created to change the experience of a segment that is too functional and not inviting.
Fleury Group was so in love with this project that even the more conceptual experience items became reality.
This is a beautiful brand, inside and outside. I am very proud.
105 stores all over Brazil.
http://www.amaissaude.com.br
SERVICES:
- Brand Architecture
- Naming
- Logo Design & Visual Identity
- Innovation Strategy
- Retail Concept Design
Brazil has baked goods!
Happy Goods is the brand that promotes the Brazilian baked good industry internationally.
We mixed Brazilian happiness with what makes everyone happy, cookies, and developed a brand that is all about business!
Services:
Services:
- Brand Strategy
- Naming
- Logo Design & Visual Identity
- Brand Language
- Brand Book & Guidelines
http://www.happygoods.com.br/welcome
BRAZILIAN TEXTILE INDUSTRY
TexBrasil is the program that promotes the Brazilian textile industry abroad.
A brand that represents an entire sector must have the ability to respond to different roles: integrate the segment's view, create a unique identity, build culture, optimize resources, sell concept and not only products and carry the image of a country. The brand is all about inspiring creativity and passion, key qualities of the Brazilian textile industry.
Services:
Brand Strategy
Logo design and Visual Identity
Brand language
Brandbook and Guidelines
http://texbrasil.postbox.com.br/en/
A brand that represents an entire sector must have the ability to respond to different roles: integrate the segment's view, create a unique identity, build culture, optimize resources, sell concept and not only products and carry the image of a country. The brand is all about inspiring creativity and passion, key qualities of the Brazilian textile industry.
Services:
Brand Strategy
Logo design and Visual Identity
Brand language
Brandbook and Guidelines
http://texbrasil.postbox.com.br/en/
BRASIL FASHION SYSTEM
Brasil Fashion System is the brand that promotes the Brazilian fashion industry internationally, sponsored by APEX ( Brazilian export agency).
The brand speaks about what makes brazil so authentic.
SERVICES:
The brand speaks about what makes brazil so authentic.
SERVICES:
- Brand Strategy
- Brand Architecture
- Logo Design & Visual Identity
- Brand Language
- Brand Book & Guidelines
SCALA LINGERIE
Scala is a brand made for the confident woman...it is all about fun. Indulge!
SERVICES:
SERVICES:
- Brand Language
- Prototype & Pilot
- Retail Concept Design
- Merchandising Systems & Design
http://www.lojascala.com.br/
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