LUANA'S PORTFOLIO: BRASIL FASHION SYSTEM

BRASIL FASHION SYSTEM

Brasil Fashion System is the brand that promotes the Brazilian fashion industry internationally, sponsored by APEX ( Brazilian export agency).
The brand speaks about what makes brazil so authentic.

SERVICES:

Brand Strategy
Brand Architecture
Logo Design & Visual Identity
Brand Language
Brand Book & Guidelines

LUANA ALVAREZ PORTFOLIO

This blog is the place where I show my latest work.

As Head of Brand Language and Identity, I direct branding teams of strategists, analysts, designers, architects and copywriters to develop a more design thinking culture in the development of brand strategy and a more strategic thinking in the design development.

I guide strategists to design inspiring contents and designers to build experience.

Branding for me is a tool that analyses complex environments and builds natural flowing experiences.

All projects in this blog were directed by me.

(Strategy, Brand Architecture, Naming, Concepting, Design)