Habib's is more than just food, they are the first restaurant chain in Brazil to create an experience for the poor and middle class back in the 90's. Before Habib's, families could not afford to eat out. Affordable prices in the long run turned Habib's reputation into a low-quality brand. Two decades later Habib's desire to make dining affordable to every Brazilian backfired. Ready to rebuild their reputation, on their 25th anniversary, we were the consultancy chosen to design Habib's a new future.
Affordable, high-quality dining for Brazil's largest population is back looking and tasting just like people deserve it.
We took what they do best and made them proud!
SERVICES:
- Brand Language
- Prototype & Pilot
- Retail Concept Design
- Merchandising Systems & Design
