LUANA'S PORTFOLIO: Brazil has baked goods!

Brazil has baked goods!

Happy Goods is the brand that promotes the Brazilian baked good industry internationally.

We mixed Brazilian happiness with what makes everyone happy, cookies, and developed a brand that is all about business!

Services:

Brand Strategy
Naming
Logo Design & Visual Identity
Brand Language
Brand Book & Guidelines

http://www.happygoods.com.br/welcome

LUANA ALVAREZ PORTFOLIO

This blog is the place where I show my latest work.

As Head of Brand Language and Identity, I direct branding teams of strategists, analysts, designers, architects and copywriters to develop a more design thinking culture in the development of brand strategy and a more strategic thinking in the design development.

I guide strategists to design inspiring contents and designers to build experience.

Branding for me is a tool that analyses complex environments and builds natural flowing experiences.

All projects in this blog were directed by me.

(Strategy, Brand Architecture, Naming, Concepting, Design)