LUANA'S PORTFOLIO: VIA040

VIA040

Via 040 is a road that cuts Minas Gerais state and it is managed by a private company, Invepar. We have developed a brand that shows drivers that they are in good hands.

SERVICES:

Brand Strategy
Naming
Logo Design & Visual Identity
Brand Language
Brand Book & Guidelines

http://www.via040.invepar.com.br

LUANA ALVAREZ PORTFOLIO

This blog is the place where I show my latest work.

As Head of Brand Language and Identity, I direct branding teams of strategists, analysts, designers, architects and copywriters to develop a more design thinking culture in the development of brand strategy and a more strategic thinking in the design development.

I guide strategists to design inspiring contents and designers to build experience.

Branding for me is a tool that analyses complex environments and builds natural flowing experiences.

All projects in this blog were directed by me.

(Strategy, Brand Architecture, Naming, Concepting, Design)