LUANA'S PORTFOLIO: INVEPAR

INVEPAR

Invepar is a infrastructure group in brazil that currently own Sao Paulo's international airport, Rio de Janeiro's subway system and much more. They are a Brazilian force that need a brand just as strong!

SERVICES:

Brand Strategy
Logo Design & Visual Identity
Brand Language
Brand Book & Guidelines

http://www.invepar.com.br/en/

LUANA ALVAREZ PORTFOLIO

This blog is the place where I show my latest work.

As Head of Brand Language and Identity, I direct branding teams of strategists, analysts, designers, architects and copywriters to develop a more design thinking culture in the development of brand strategy and a more strategic thinking in the design development.

I guide strategists to design inspiring contents and designers to build experience.

Branding for me is a tool that analyses complex environments and builds natural flowing experiences.

All projects in this blog were directed by me.

(Strategy, Brand Architecture, Naming, Concepting, Design)