LUANA'S PORTFOLIO

I was part of a project called "100 degrees of Brazil".

From the developer Daniela Novaes:

My goal for this Project is to reveal both local as well as international perceptions of Brazil as a brand. I will collect 100 responses to the following question: “What is your impression of a brand called Brazil?”

These responses will come from professionals over a wide scope of industries in hopes of gathering a really diverse idea of what Brazil means to the world.

I am proud to be part of it!

Check it out!

https://100degreesofbrazil.wordpress.com/2013/06/05/day-54-luana-alvares/

LUANA ALVAREZ PORTFOLIO

This blog is the place where I show my latest work.

As Head of Brand Language and Identity, I direct branding teams of strategists, analysts, designers, architects and copywriters to develop a more design thinking culture in the development of brand strategy and a more strategic thinking in the design development.

I guide strategists to design inspiring contents and designers to build experience.

Branding for me is a tool that analyses complex environments and builds natural flowing experiences.

All projects in this blog were directed by me.

(Strategy, Brand Architecture, Naming, Concepting, Design)