LUANA'S PORTFOLIO: GRU AIRPORT

Este é um daqueles trabalhos que realmente emocionam, uma por que todo mundo interage com esta marca, outra por que é importante para o Brasil como todo, uma vez que Gru Airport é a porta de entrada e saída do brasil.

Estratégia, Naming, Linguagem e Identidade tudo by Gad'Lipincott.

This is one of those jobs that are really overwhelming, first because everyone interacts with this brand, and two because it is import for Brazil once Gru Airpot is the entering and exit door to Brazil.

SERVICES:

Brand Strategy
Brand Implementation
Naming
Logo Design & Visual Identity
Brand Book & Guidelines

www.gru.com.br

LUANA ALVAREZ PORTFOLIO

This blog is the place where I show my latest work.

As Head of Brand Language and Identity, I direct branding teams of strategists, analysts, designers, architects and copywriters to develop a more design thinking culture in the development of brand strategy and a more strategic thinking in the design development.

I guide strategists to design inspiring contents and designers to build experience.

Branding for me is a tool that analyses complex environments and builds natural flowing experiences.

All projects in this blog were directed by me.

(Strategy, Brand Architecture, Naming, Concepting, Design)