LUANA'S PORTFOLIO: CREÄM!!!

To develop a icecream brand that is all about apetite appeal....is just too good!

CREÄM looks simples and cute, but it is a brand that redefines traditional appetite appeal in the ice cream category.

This criteria was studied to it's minimum details inspiring us to develop name, colors, shapes, drawings, copy...
CREÄM is creamy and it's identity tries to invoke the appetite, making everyone wanna have a popsicle. Want one?

SERVICES:

Brand Strategy
Naming
Logo Design & Visual Identity
Packaging Design
Brand Book & Guidelines

LUANA ALVAREZ PORTFOLIO

This blog is the place where I show my latest work.

As Head of Brand Language and Identity, I direct branding teams of strategists, analysts, designers, architects and copywriters to develop a more design thinking culture in the development of brand strategy and a more strategic thinking in the design development.

I guide strategists to design inspiring contents and designers to build experience.

Branding for me is a tool that analyses complex environments and builds natural flowing experiences.

All projects in this blog were directed by me.

(Strategy, Brand Architecture, Naming, Concepting, Design)