This are the sketches for BRITVIC's REAL FRUTTY drink. It is a 50% fruit juice + 50% water drink, that is why the label has the fruit shape and water color.
It has to be a family friendly bottle. So the solution was to add a thick valve that allows kids to serve themselves in one pump and without having to lift the bottle, plus, if you place the bottle in the fridge door, you can serve yourself without lifting the bottle and without having to open the fridge twice, good for the environment, keeps your drink cold and the kids can also serve themselves. The lid is also a cup.