This is a project to bring MEXX back to life.
Starts with a make up campaign, with vivid colors, and all kinds os personalities, plus the "X", witch is a icon from MEXX, and also the kiss, that was a very famous element of campaigns in the past.
With the "MAKE UP" campaign MEXX would rescue all the important values of the brand that were lost with time, and after this campaign the colors would also go back to the collection. Always solid colors, strong, positive, confident. No more grey for MEXX.
Here are some sketchs of the ads. The rest of the project....are confidential!
