PETIT SMALL CIGARS

Cigarettes can not be advertised. So the idea here is to compose a english smoke room look alike wall paper with icons that represent the flavors of Petit small cigar. The flavors are Cuba, Dominican, Brazil..and for each flavor some icons were selected like, the Cuban car, Brazil's open arm Jesus, palm trees, flamingos and so on.
With this wall paper Petit would "sponsor" walls in cafes, restaurants, bars and discos, as well as in cigarettes shops.
The idea in this wall paper is that from far away it is just a wall paper, but when you get close, you see that it is build of "petit" pictures.
Inside the box of the small cigars the costumer gets a little version of the wall paper and a magnifying plastic sheet printed with the slogan "Großartig Genießen" (translates: Enjoying grandiosely).
The displays and the plastic around the pack would also have the print of the wall paper.
The silence of wallpaper, when translated to all possible application, becomes a branded silent ad.