LUANA'S PORTFOLIO: COTTON SHOPPING BAG

COTTON SHOPPING BAG

This bag was developed for the OUD ZUID neighborhood in Amsterdam. OUD ZUID is full of museums, shopping streets, cafes and restaurants. The idea is to have this bag been sold in all stores in the neighborhood and stop plastic or paper bags from been made, plus, the bag illustration represents one of the best neighborhoods in Amsterdam.

LUANA ALVAREZ PORTFOLIO

This blog is the place where I show my latest work.

As Head of Brand Language and Identity, I direct branding teams of strategists, analysts, designers, architects and copywriters to develop a more design thinking culture in the development of brand strategy and a more strategic thinking in the design development.

I guide strategists to design inspiring contents and designers to build experience.

Branding for me is a tool that analyses complex environments and builds natural flowing experiences.

All projects in this blog were directed by me.

(Strategy, Brand Architecture, Naming, Concepting, Design)