CHERRY is a cake shop. The cake shop wanted to be very kitsch so nothing better than the name CHERRY and the old school cherry as the logo, plus the colors. The challenge was to create a strong visual brand with no money.
The solution was to print stickers with the new logo, and to have a pattern that was printed in the paper bags, and in the raping paper. A white store with a big rounded lighted sign with the logo out side and the sticker glued in the recite, bags, take away boxes, take away coffee cups, and the raping paper for the shelves with delicious cakes, raping take away, serving muffins..
that was all their needed to make their brand special and chic, with no money.
